Industry

Mat Fraser and HWPO Invest in Fitr Training

April 19, 2022 by
Photo Credit: HWPO Training
Enjoying Morning Chalk Up? Access additional exclusive interviews, analyses, and stories with an Rx membership.

Five-time CrossFit Games champion Mat Fraser has made a major move directly impacting HWPO Training. He has joined a group of investors supporting Fitr Training during its $1.2 million round of fundraising. 

One big thing: Fitr Training, which launched in 2017, created the new standalone home of HWPO. The SaaS business has focused on providing remote coaching software platforms for online coaches to sell their programming. 

  • Fraser’s programming joins a long list of others working with Fitr including Eleiko, Gymshark Lifting Club, Invictus, Battle Cancer, WIT Fitness, The Athlete Program, Archon, Prepared Programming and JST Compete.
  • The relationship between HWPO and Fitr will only grow after the latest investment. Fraser and HWPO CEO Matt O’Keefe will both join the company’s Board of Directors, with O’Keefe taking a seat on the board. 

Remind me: Fraser kicked off his “retirement” by partnering with Hybrid Performance Method. He revealed on February 8, 2021, that he would make his programming available to the public for the first time ever. He then expanded HWPO in December 2021 by unveiling HWPO PRO for Semifinals and Games-level athletes. 

  • HWPO remained a part of Hybrid Performance Method until March 2022. Fraser, HWPO, and Fitr Training issued a joint press release to announce the launch of the standalone programming platform. 
  • O’Keefe explained that the move to Fitr Training was to pair “the best coaching in the world” with an improved level of customer service for the subscribers with new leaderboards, challenges and other features.  

O’Keefe: “We are beyond excited to participate in this round and look forward to seeing Fitr Training continue to grow its market share. Our decision to trust Fitr Training to develop the standalone platform for HWPO comes at the end of an exhaustive deep dive into the available providers and through that process we formed an excellent opinion of the management team and the market opportunity for this venture.”

Why this matters: Online programming has become a key part of life for fans of CrossFit-style training, especially with worldwide gym closures in 2020 and parts of 2021. Fraser’s personal investment in Fitr only reinforces his dedication to ensuring that HWPO succeeds on its new standalone platform and remains available for years to come. 

Get the Newsletter

For a daily digest of all things CrossFit. Community, Competitions, Athletes, Tips, Recipes, Deals and more.

This field is for validation purposes and should be left unchanged.